Tara Cruz is the Founder and Managing Director of Forma Hospitality.

Raised in New York, her thought-leading vision stems from experiences within local and worldwide wellness spaces, remedies, and cultures.

Tara has globally collaborated with influential leaders including Four Seasons Hotels & Resorts, Relais & Chateaux, Auberge Resorts & BD Hotels. Her education with Cornell Hospitality, paired with advanced spa therapy education, prompted her the ability to achieve multiple Forbes 5 stars accolades and notable press-worthy programming.

Forma’s goal is to ultimately redefine the luxury standards of excellence through thoughtful design, client-centric experiences, and “best in class” service.